Website Speed Optimization

• Website/CSS optimization
• Set and/or Reduction in http(s) requests
• Removal of unused code
• Combine, Prioritization, & minification of CSS and JavaScript files
• Gzip compression
• Website & Browser Caching setup and/or configuration
• Optimize/reduce number of redirects
• Font delivery optimization
• Performance Testing
• Host Recommendations
• Setup and/or configuration of a CDN
• Host Migration
• UX & UI optimizations

Page speed and site speed both relate to how quickly the content on your website loads, but there is a technical difference between the two terms.
Page speed refers to how quickly the content on a specific page loads. It may be defined as either,
Page load time: How long it takes to fully display a page’s content
OR
Time to first byte: How long it takes a browser to receive the first byte of information from your server

Site speed on the other hand is a measurement of how quickly the entire website loads. It’s calculated by taking the average page speed for a sample of page views on your site, and it impacts the site’s user experience and rankings.

Other user experience factors include things like readability and ease of navigation.

Pages that load quickly appeal to site visitors decrease bounce rate — another indicator to Google whether or not your site is a good one. When your site loads slowly, (takes longer than 3 seconds to fully load), users will become frustrated and bounce from your website to find one that provides the information they need more quickly. If users consistently bounce from your site, Google will start to notice, and you will see a drop in search engine rankings. That’s because Google sees a correlation between high bounce rate and a bad user experience, so they subsequently drop you in the rankings. This makes page speed even more crucial. Website speed can keep users from entering your site in the first place, which means they won’t learn about your business, see your products and services, or read your informative, beneficial information. Most of all, they won’t convert.

In January 2018, Google announced its Speed Update, which says that mobile speed is now a ranking factors. Because of this, both the desktop and mobile rankings can change due to site speed.

Optimizing page speed for mobile devices works the same way as it does on a desktop. And of course, you want to ensure that your site is mobile responsive in the first place! This means that your website is effective and easy to use on smaller screens, too!

We offer two packages – initial and ongoing – but there are reasons why ongoing page speed optimization is the more apt choice:

As Google and other search engines continue to evolve, it’s crucial to your website’s success that site speed optimization is prioritized on an ongoing basis. In addition, site evolution — including plugin and CMS updates, require you to keep up with page speed audits.

Site speed optimization is a technical service that requires dedicated time from expert developers to uncover hidden issues in code that may be slowing down your site.

The larger issues are addressed upfront and incremental gains noticed over time, but small, incremental gains will keep the site’s page speed in check.

Improved Google Rankings

Google considers page speed as a ranking factor, so it’s important that you keep your site optimized. When your site loads quickly for users, you’ll have a better chance at ranking higher in search since you provide users with a great experience.

Users will spend more time on your site

Since fast-loading pages provide users with the instant gratification that they desire, they’ll stay on your site longer if your pages load quickly. This also goes hand-in-hand with the next benefit.

Users won’t bounce to competitor sites

One of the top reasons users bounce to a competitor’s site is because the site wouldn’t load. If your site loads quickly and users can find the info they’re looking for, there’s no reason for them to bounce to a competitor’s website.

Increased leads, conversions, and revenue over time

With higher rankings due to a fast load time, more site visitors staying on your site, and more – you’ll see an increase in leads, conversions, and revenue over time when you keep up with your website speed optimization.