They fail to understand that more text rich is the website with appropriate content; the more it will be read and indexed by the search engines. A beautifully designed website, without too many hits becomes useless. Websites are designed to make people across the world aware of the products / services rendered by the companies. It is mainly designed for people who do not know the company’s activities rather than the ones who already know them. In this case, they are mainly dependant on the search engines listing them high, because any unknown person will rely on the search engine results more than anything else. A general notion is if the ranking of a website is high, the company must be reliable and thus registers immediately in the mind of the visitor. Another very important reason of the high listing in search engines is that the visitors normally get what they look for in the first page itself, and are very impatient to follow the results on the subsequent pages while making a search.
From internet marketing strategy standpoint, SEO considers the way search engines work, what people search, keywords, key phrases, which search engine is preferred over another etc.